Growing up, I was mainly exposed only to the big, major label acts of my time. The ones who would have their songs played once an hour on the radio, the ones on the cover of Rolling Stone. In a society before the extent of the Internet was put to use, mainstream media was the only way to hear and find out about music.
My 13 yr old self began to equate labels with success, with bringing music to my ears. Green Day had a record deal, as did the Stones. Jive knew what they were doing- Backstreet was a priority around the offices (at least during the Millennium heyday). Why would a label have an act that they ignored? It didn't make sense to my tween self, so I just assumed that all of a labels roster was important to them.
My friends would go to local shows in the Island punk scene, at tiny venues (I use that term loosely) for 6 dollars a show. I was spending 100 dollars a ticket for shows (spectacles, really) at the Garden and the Coliseum. I was not jealous, not yet. To me, I was seeing people of importance, acts that the public actually knew.
How naive I was.
For every Kings of Leon (who also had to struggle for years before their indie cred lead to the 'bigtimes'), there are hundreds of bands just as talented that will never be heard outside of their circle of friends and already established fans. Why?
Why is it that some bands are heard, throughout the 50 states and beyond, and some are never heard even outside of their borough? Every one of these bands pours blood, sweat and tears into their work. Each dreams of making it- maybe not for the fame, maybe not for the exposure- but just for the fact that if they can make this their career, they can focus on music in their lives. They can bypass a 9 to 5 job that they have to make ends meet and focus simply on strumming their guitars. I would like to think that's the ultimate goal of a musician.. to be secure enough (financially, emotionally) to do what it is that they love for the rest of their lives.
As I grew older, I realized that it is in fact, called the music BUSINESS. Here I was, thinking that these major labels believed in their acts, wanted them to succeed so that they could change people's lives with a simple song. Wrong. It's money transactions to them. They wanted them to succeed so they could collect royalty checks, so their jobs would be saved for another cd/touring cycle. They wanted to show their bosses 'look, i created this band! they're successful!' and once the success wears off, they reliquinsh all credit where once people were scrambling to take it. how easily the mighty fall in the record industry. Someone who was the creme de la creme last year can be tossed into the $5 cd bin before two seasons have changed outside.
Of course, success is all relative. A band could be just as happy touring the North Star Bars and Knitting Factories of the country, rather than the Coliseums. (I personally enjoy the smaller shows over the over the top spectacles of the latters).
Big labels have had a mantra during their lifetimes.. Throw it against the wall and see what sticks. A band has a huge amount of buzz going on around them? Awesome, they'll pour all their energy, resources and time into them. A band is failing to sell out even Irving Plaza? Forget about them. It was hard to see friends get pushed by the wayside, promised to have their songs delivered to radio only to have the street date pushed back month after month after month. Friends who have more talent than the Miley Cyruses of the world, who dreamt about the moment of signing with a label their whole lives.. only to have that happiness vanish once the reality of what was to come set in.
This isn't to say that all successful major label acts don't deserve the time put into them. A lot do. They work hard day in and day out, they lay their heads down on a different bed in a different city each night for long stretches of months, and they sacrifice their personal lives for the sake for getting 12 tunes at a time out into the word. They deserve the attention, they really do. Its just that the smaller acts do as well.
Indie labels have begun to refute these methods... they've learned to cultivate their artist roster, to build them from the ground up. Tour with each other, promote each other. Fanbases tend to similar, so they expose each artist to the same fanbase. New fans are made.
But for the sake of the major label situation... if every musician is putting in the same effort, then why isnt the same amount of efforting being put back into each of them? And thus the mystery of life continues.