a few words of wisdom for the starving artist... ha

so I thought i'd pay a visit to the one love blog and give a little update on this clear and wonderfully mild winter evening.

the arciero sisters (AKA Avenue B) have been very busy lately with birthdays. that's right, there are many a Sagittarius in our lives. Loretta Munoz, wonderful woman extraordinaire (yes, she seems to make a living out of being a wonderful woman), our very own Olivia who turned 24, also her boyfriend whom we just surprised last night with a 2-bedroom apartment full of friends/family and shocked the socks off of... and the list continues... It's been fun!  Great excuse to bake carrot cake, my specialty. 

i was chatting with a new acquaintance last night who happens to be an entertainment attorney and couldn't help but remember one thing in particular that she said.  We were talking music and what it's like to be an artist today.. and the importance of figuring out who exactly your fan base is and just going for them as hard as you can.  those fans will be indispensable once you stick to focusing on them- the people who really love what you do.  she said it's like, whomever you'd be heartbroken to find out DOESN'T love your music is who you should be going for. i thought it was a great point if you think about it. If you don't care that a 53 year old doesn't dig what you're singing about or cant relate, then chances are you don't need to focus on marketing to them.  so I guess we've always been about getting everyone to listen to our music because honestly, everyone did love it.  kids loved it and their moms did too.  We started out making music we believed was "for everyone" to relate to...  but nowadays when you're trying to break a young act, that won't help define what the band needs to gain maximum exposure.  well maybe it's a no-brainer for most people, but I think it's great advice for artists who THINK they appeal to the everyone but are struggling to be heard. It got my marketing wheels spinning!

in other news I'm really excited about the holidays and Manhattan in December is always beautiful. however I totally miss being in the country on Christmas, (and i think i can speak for my sisters on that) so I'm happy that we're going to be staying in a house upstate for the holiday and snuggling up by the fireplace together. :)  

alright enough out of me. happy holidays and stay warm. i'm off to enjoy a nice steamy cup of hot cocoa. :)

-d